Invictus® is the newest revelation in the product range of AW, leading European producer of broadloom carpet.
The Invictus® carpet collection comprises six qualities offering unbeatable comfort thanks to the unique combination of “body”, texture, softness and lustre. The inspiration for the name and concept was the Latin word “Invictus” which means “invincible”. For this collection radiates invincible strength and grandeur.
The combination of unbeatable comfort and invincible strength results in: Invincible Comfort.
In the story-telling of the brand and concept the Maori (the original inhabitants of New Zealand) with their traditional Haka (ceremonial dance to challenge the opponent) play an important role. As do their stars and constellations which guided them on their journeys.
The Invictus® logo also contains a double reference. The outer circle stands for a circle of stars. A Maori mask is depicted within this circle. Together they refer once again to the ‘Invincible Comfort’ of this collection.
All Invictus® qualities are made of the new iVinci® yarn. This new generation of Solution Dyed Olefin yarns (SDO) is characterized by superior softness, lustre, bulk and outstanding stain resistance.
iVinci® was developed in collaboration with yarn producers at world level making use of state-of-the-art extrusion methods and having a thorough knowledge of SDO chemistry and technology, which enables them to produce these unique yarns.
The Invictus® qualities
The various Invictus® qualities bear the names of stars and constellations:
Sirius / Canopus / Orion / Pegasus / Scorpius / Perseus
Bearing in mind their typical features, each of those qualities were developed to offer heavenly comfort at a correct price. Their colour ranges have been tuned to the latest trends but differ between themselves in order to offer an appropriate colour range per quality.
Once again AW has decided to give this new collection the support it deserves. To that end, modular Invictus® displays and highly attractive footage were developed in addition to an Invictus® film.
Come and experience the invincibility of Invictus® at Domotex
At the Domotex fair in Hannover, from 17 up to 20 January 2015 inclusive, AW presents the new Invictus® collection through a unique experience in “the black box”. AW’s customers and invitees can discover Invictus® by means of a unique multimedia show which will place the unsurpassed comfort as well as all other unique features of this collection in the limelight.
Invictus®: let this carpet show you the way to heavenly comfort.