Awareness award

Associated Weavers organises the ‘AW Awareness Award’.

Young design talent is passionate and ready for the future. The AW Awareness Award is an annual competition in which young designers can go all out to show their talents. This competition rewards the creative re-use of old carpet samples and carpet leftovers for new innovative products. It introduces the concept of ‘upcycling’ to the wider public.

Power to young design talent!

The competition issues a challenge to every young student currently enrolled in a higher education design, fashion or textile course. In total over 100 works were submitted.

Be creative and win fantastic prizes

Students are challenged with giving old or leftover carpet a new life. They create objects, clothing, furniture and accessories - all produced with pieces of discarded carpet. The best design generates not only lasting renown but also a nice money prize and a place at Domotex, the international trade fair in Hannover, Germany.

AW and sustainable enterprise

AW is a recognised innovator in terms of creative design. The organisation is a pioneer in sustainable enterprise too. Efforts over the last few years have led to a significant decrease of the company’s ecological footprint (see also: About us > Company information > Sustainable enterprise )

Waste gets a new lease of life

The ‘AW Awareness Award’ fits perfectly into AW’s corporate philosophy of taking an active part in efforts to achieve a better environment. The carpet and floor covering industry considers sorting and recycling to be of paramount importance to the environment. With ‘upcycling’ we go one step further: waste and leftovers are upgraded for maximum value. Old bits of carpet are given a new lease of life as trendy products. That is much more sustainable than burning or dumping old carpet.

The designs submitted are judged by a professional jury chaired by stefan schöning. In 2001 this renowned product designer developed ‘Folder’, a chair in origami style. Since 1994 he has run his own industrial design firm. He created a new company identity for the Belgian railways and restyled the Flemish traffic lights. In 2008 he was elected ‘Designer of the Year’.

The other members of the jury are:

  • Lut Pil, professor of Art and Design History at Sint Lucas Visual Arts in Ghent,
  • Jan Marrannes, architect-designer,
  • Carina Bischof, expert in upcycling fashion,
  • Maaike Dickx, marketing and graphic design manager at AW.

For more information on the AW Awareness Award please see