AW puts the ‘AW’ in Awareness - As carpet manufacturer, Associated Weavers is aware of the important role it can play in the journey towards a more sustainable use of plastics.
Along with Healthy Seas & ECONYL® we are on a mission to clean the seas of marine litter. And we’re acting now! By collaborating with the fishing industry and farms and with the help of volunteer divers from Healthy Seas, ghost fishing nets are being collected worldwide. Then, along with other waste, including old carpets that otherwise end up in landfill, they’re regenerated into virgin nylon yarn through the ECONYL® process. This yarn can be reused time and time again while maintaining its excellent quality.
From this sustainable yarn, the Sedna carpet brand was born. Named after the legendary Inuit goddess of the sea, this super soft luxury carpet brand comes in alluring ranges, each named after an aquatic god(dess).
In addition to the use of sustainable yarn, Sedna® carpet also has an ECO FusionBac textile back, made from 100% recycled PET plastic bottles.
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