Reduce,
reuse,
recycle
Sustainability is at the heart of AW’s product
development. The company is increasingly
opting for recycled materials for its
products, thus helping to raise awareness
by encouraging consumers to make
eco-conscious choices.
With its Sedna® brand, AW was the
first to put super soft carpet made with
Econyl® yarn on the market. Econyl® is a
regenerated nylon yarn made from waste
materials such as discarded fishing nets,
old carpets and production waste.
Sedna® and Gaia® brand carpets are
fitted with an ECO FusionBac textile
backing made from 100% recycled
PET plastic bottles.